Experienced marketing leader specializing in digital marketing and demand generation.
Meet Marisa
My marketing philosophy stems from a single question: does it work? From campaign conception to closed-loop analysis, I’ve spent 15 years crafting smart, successful marketing programs that answer with an emphatic “yes”.
Shaped by a combination of start-up, Fortune 500, and agency experience, I love to help businesses channel digital marketing tactics to accelerate the customer journey and achieve real growth.
Capabilities
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Led launch strategy for agency's new digital marketing products, including inbound marketing, content strategy, influencer outreach, and marketing automation, doubling digital marketing revenue YOY for digital marketing.
Created successful GTM strategy for e-commerce program on behalf of discount, brick-and-mortar retailer.
Led the evolution of digital strategy, working in cross-functional team to launch an innovative, personalized web experience to users for greater client engagement.
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Leveraged HubSpot to create MQL process and account-based marketing/sales funnel in Salesforce, working with sales operations to develop closed-loop reporting and improve sales and marketing alignment.
Leveraged marketing automation (Pardot and HubSpot) to launch highly personalized ABM campaigns targeting specific use cases and customer personas adding $500,000 in quarterly revenue.
Led the seamless implementation of Salesforce and Pardot platforms to enhance marketing for master’s degree programs (M.A. and M.B.A.), earning accolades from top client.
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Wrote, designed, and executed stunning demo promotion targeting leads from small business domain, growing sales and resulting in 31% increase in qualified opportunities over a 6-week campaign.
Successfully drove multi-touch, annual client campaign targeting benefit administrators. Resulted in 46% open rate and 47% participation, highest engagement to date.
Managed and optimized monthly newsletter to reengage existing clients resulting in a year-over-year increase in open rates of more than 20%.
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Implemented programmatic advertising to drive in-store purchases while working closely with data analysts to extract consumer insights, identify trends, and measure incremental ROI. Resulted in a $4:1 incremental ROAS for loyalty customers and the acquisition of over 60,000 new customers in a one-year period.
Leveraged paid search and inbound efforts to drive record-breaking 1000-attendee webinar.
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Launched local SEO program for regional retailer resulting in 36% increase in domain authority (DA) and a 168% YOY increase in unbranded GMB local organic search results.
Created comprehensive SEO strategy for agency, leveraging search and analytics tools, to position agency on 1st page of Google for primary keyword.
Optimized WordPress website via (SEO) and web development, achieving 1st page Google rank on key search term and 30% increase in web traffic YOY.
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Spearheaded ABM campaign to drive subscription usage and revenue with timely email reminders, increasing revenue by $950,000.
Developed and launched targeted ABM campaign to high quality leads from top accounts in promising, new market, driving $235,000 in revenue.
Successfully launched reengagement campaign targeting disengaged clients with a series of emails reintroducing business development rep and offering small incentive to returning customers. Resulted in 8 new opportunities valued over $120,000.
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Leveraged performance testing to optimize digital media to drive visits to digital flyers during the pandemic, resulting in a record 100,000+ weekly website visits from media and a more than 30% YOY increase in sales.
Developed reporting for account-based marketing funnel and MQL to SQL conversions to align sales and marketing teams, resulting in a 17% jump in ARR.
Launched trackable content library using enterprise software to improve ability to measure ROI, demonstrating the attribution of $14 million in revenue to content marketing efforts.
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Developed content marketing strategy including content guides, checlist , and blogs to demonstrate agency expertise in inbound marketing, drive new business, and grow revenue from existing clients.
Conceptualized, developed, and launched interactive learning program designed to nurture prospects and clients, doubling user registration goals.
Created comprehensive SEO Guide targeting the proprietors of private law practices seeking marketing support.
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Managed als ocial media platforms for B2B Grew year-over-year social media-sourced visits by 175%
Led incrementality testing, working with data analytics team to evaluate performance, drive customer acquisition, and demonstrate incremental revenue attributable to Facebook.
Managed thriving LinkedIn Community targeting HR professionals directly resulting in the acquisition of 3 key clients.
Experience
11/2020 — PRESENT
Director of Digital Marketing | Apollo Intelligence
Manage digital marketing programs for Apollo Intelligence and its family of brands, including InCrowd and Survey Healthcare Global. Oversee the end-to-end creation of marketing campaigns, encompassing nurture campaigns, digital, paid, and webinars
10/2018 — 11/2020
Senior Marketing Manager | Ocean State Job Lot
Led integrated marketing campaigns and acquisition strategies using paid search, social media, email, and display advertising for the northeast’s largest closeout retailer and managed performance-driven team of digital marketing specialists.
05/2016 — 10/2018
Director of Digital Engagement | RDW Group
Oversaw digital engagement including digital engagement team, growth strategy, and product marketing for new digital marketing offerings including inbound marketing, content strategy, influencer outreach, and marketing automation.
05/2015 — 05/2016
Senior Marketing Manager | Fidelity Investments
Managed demand generation programs to drive growth and retention for Fidelity Workplace Investing and led the evolution of digital strategy, working in cross-functional team to improve website architecture and launch an innovative, personalized user experience for greater client engagement.
09/2013 – 05/2015
Senior Inbound Marketing Manager | ShapeUp now Virgin Pulse
Crafted, executed, and analyzed multi-channel marketing strategies designed to convert leads and generate revenue. Revamped HubSpot, established KPIs, implemented lead scoring, and improved overall marketing reporting.
Accolades
Contact Me
Need help with digital marketing? Get in touch to learn how I can put my expertise to work for your next marketing project.