Senior Marketing Leader Driving Demand, Revenue Growth, and Commercial Clarity
Meet Marisa
My best work lives at the intersection of demand generation, go-to-market strategy, and pipeline growth. For 15 years, I’ve built and scaled marketing programs that turn fragmented activity into durable demand and more predictable revenue. The through line in my work has been connecting marketing effort to commercial impact in ways that stand up to scrutiny.
Capabilities
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I build demand programs that do more than generate activity. They create clearer buying signals, stronger pipeline, and revenue teams can actually trust.
Built the company’s first formal marketing-to-sales handoff, increasing sales-ready volume ~29% YoY and driving $1.45M+ in qualified pipeline under stricter standards.
Turned an underused insights capability into Market Signals, a repeatable demand engine supporting thought leadership, account engagement, and sales follow-up.
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My approach to ABM is strategy-first: start with the account opportunity, the buying context, and the revenue motion, then use tools to support the plan rather than define it.
Built account-readiness scoring that shifted qualification from individual activity to account-level momentum.
Created ABM programs spanning 1:1 executive engagement, lifecycle activation, and scaled personalization, including programs that generated ~$500K in quarterly expansion revenue and $950K+ in dormant credit usage.
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I lead launches the way they actually happen in business: across messaging, operations, digital execution, internal readiness, and demand continuity.
Led enterprise rebrand activation and consolidation of three B2B sites into one unified destination.
Delivered 422 high-intent conversions, restored branded search visibility to #1, and maintained momentum during a high-risk transition.
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I build the structure between marketing activity and sales action, including qualification logic, lifecycle stages, handoffs, and the reporting needed to make the funnel credible.
Designed governance across HubSpot and Salesforce, including qualification rules, sales review expectations, and dashboard visibility.
Improved signal quality and reduced friction in content engagement using PathFactory and Demandbase-supported journeys.
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I build lifecycle programs and scoring models that make demand more actionable, helping teams prioritize the right leads, improve nurture timing, and create clearer progression through the funnel.
Built lifecycle programs and lead scoring models across sales-led and hybrid growth environments to improve qualification, nurture timing, and sales readiness.
Developed behavior- and persona-based scoring logic, routing rules, and follow-up structures that strengthened funnel conversion from MQL to SQL to opportunity.
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I build the underlying structure that makes go-to-market execution more usable, governable, and scalable across teams.
Led Highspot rollout across ~65 commercial users, establishing a governed source of truth for customer-facing content.
Exceeded vendor benchmarks with 73% recurring adoption and 71% buyer engagement.
Experience
11/2020 — PRESENT
Senior Director of Growth Marketing | Konovo
Lead growth marketing and demand generation within a global, PE-backed, sales-led healthcare intelligence organization, overseeing multi-channel strategy, budget planning, and pipeline activation across U.S. and EU markets. Direct a lean internal team and multiple agency partners, establishing priorities, performance standards, and operating cadence. Partner cross-functionally with Sales, Sales Ops, Product, and Operations to define qualification standards, lifecycle governance, and executive-level pipeline reporting in a regulated, multi-stakeholder environment.
10/2018 — 11/2020
Senior Marketing Manager | Ocean State Job Lot
Led integrated digital marketing for a multi-state retail organization during rapid growth and COVID disruption. Managed and developed a cross-functional demand team and agency partners, establishing priorities, performance standards, and operating cadence across paid media, email, local SEO, and owned digital channels. Owned digital budget allocation and performance accountability tied directly to revenue outcomes.
05/2016 — 10/2018
Director of Digital Engagement | RDW Group
Led digital engagement and growth strategy for a full-service marketing agency, managing a multidisciplinary team and serving as senior strategic partner to executive-level clients across higher education, healthcare, insurance, and manufacturing. Owned development and commercialization of new digital offerings, translating customer insight into scalable demand programs tied to measurable revenue outcomes.
05/2015 — 05/2016
Senior Marketing Manager | Fidelity Investments
Led B2B customer marketing initiatives within Fidelity Workplace Investing, operating in a highly regulated, matrixed financial services environment. Partnered cross-functionally across marketing, technology, compliance, and product teams to deliver large-scale digital client programs while navigating complex governance and stakeholder alignment.
09/2013 – 05/2015
Senior Inbound Marketing Manager | ShapeUp now Virgin Pulse
Led enterprise demand generation and marketing operations during a high-growth phase, owning campaign execution, funnel definition, and marketing automation. Implemented Salesforce-integrated lead qualification and account-based scoring within HubSpot, aligning marketing and SDR teams around clear MQL, SQL, and opportunity standards.
Recommendations
Contact Me
Interested in connecting about growth marketing, demand generation, go-to-market strategy, or consulting support? Feel free to get in touch.
Selected work available upon request, including case studies in demand generation, lifecycle architecture, go-to-market launches, and commercial enablement.